about us
About The Genial
Our Mission
To deliver exceptional digital solutions that drive growth, enhance brand visibility, and create lasting success for our clients.
Collaboration
We believe in the power of teamwork, both within our agency and with our clients.
Our Values
Innovation: We embrace the latest technologies and creative approaches to deliver cutting-edge solutions
Excellence
We strive for excellence in every aspect of our work, ensuring high-quality results.
Customer Focus
Your success is our success. We prioritize your needs and goals in every project.
Growth
It is a habit of ours to start working with entrprenuers that bring ideas forth and we bring them to life.
Where we come from
Our very first copy to be published, which was distributed in August 2017.
Areas where our newspaper was distributed. Some of this areas are under developed and were in accessible at the time but dedicated Genials made sure it is distributed.
About Us
Who We Are
Welcome to The Genial, where your digital aspirations come to life. We are a versatile digital agency specializing in web development, graphic design, and printing solutions. Our journey from a local newspaper to a full-service digital agency is a testament to our adaptability, dedication, and commitment to excellence.
Our Story:
The Genial’s roots trace back to 2017 when we started as the Soweto Observer, a trusted local newspaper. Our dedication to quality and integrity quickly earned us the trust of advertisers, who were impressed by our work ethic and began requesting additional services.
Recognizing the demand for printing solutions, we expanded our offerings to include business cards and invoice books, opening a new division dedicated to these services. This diversification marked the beginning of our transformation.
As the digital landscape evolved and people increasingly spent more time on their phones and computers, we saw an opportunity to further expand our capabilities. In response to growing client needs, we proposed web development services. The positive reception from our clients was overwhelming, prompting us to invest in extensive training for our entire team. We embraced the digital age, ensuring that digital marketing became an integral part of our service offerings.
Fast forward to 2024, The Genial has fully transitioned into a digital agency, phasing out the publication to focus entirely on our digital and print services. Our evolution reflects our commitment to staying ahead of industry trends and continually meeting our clients’ needs.
Mondli Robert Soko: Visionary Behind The Genial
Recent Achievements:
Mondli Robert Soko, the innovative founder of The Genial, has transformed the agency into a global leader in digital solutions and printing services. Under his leadership, The Genial now serves clients worldwide, consistently delivering top-tier services and training incredible staff who are passionate about their work.
Background History:
Early Career and Education:
Mondli’s journey began in 2011 as a volunteer at the NGO Itemba, where he honed his skills in fundraising. His dedication to community service was evident early on, laying the groundwork for his future endeavors. In 2012, Mondli moved from his hometown of Nkomazi to Pretoria, a significant transition from a small town to a bustling city, to attend Tshwane University of Technology (TUT).
Gaining Media Experience:
While studying, Mondli made the most of his school holidays by volunteering at Corridor Gazette, a small publication in Malelane near Nkomazi. His passion for media continued to grow, leading him to join TUFFM community radio in 2013. Starting as a reporter, his talent quickly saw him promoted to producer and host of “The Network,” a prime-time show. Trained by industry stalwarts like Lebogang Nicodemus, Marcia Lebambo, Phaphama Tshisikhawe, and Abraham Gentsu, Mondli won the Best Presenter of the Year award in his first year, showcasing his exceptional skills.
During this time, he also volunteered with smaller newspapers such as Sosh Times and Record Noweto, expanding his media experience and building a solid foundation in journalism.
Professional Growth:
In 2014, Mondli joined Newsclip Media Monitoring, gaining invaluable insights into the business side of media. He graduated in record time with a Diploma in Journalism from TUT in 2015. Seeking to enhance his business acumen, Mondli joined Stock Market College in West Rand in 2016, where he was mentored by the late multimillionaire Nicki Wilke, whom he regards as a master salesperson. This experience solidified his sales skills, which would prove crucial in his future ventures.
Establishing The Genial:
In 2017, Mondli founded Soweto Observer, trading under The Genial, which was registered in 2015 but became fully operational in 2017. His roles extended beyond founder, as he also worked as a consultant and Editor-in-Chief for multiple newspapers, including Gauteng News and Noweto News. Additionally, he served as the Managing Editor of Our Time Magazine, a continental publication, and led PR campaigns for TE Markets in Southern Africa.
Building The Genial:
Through The Genial, Mondli has worked with countless clients, offering top-notch web development, graphic design, and printing solutions. His leadership has fostered a workplace culture where employees are eager to contribute and grow. The Genial’s commitment to innovation and client satisfaction has solidified its reputation as a leading digital agency.
Looking Ahead:
Mondli Robert Soko’s dedication to excellence, continuous learning, and unwavering passion for media and digital solutions have propelled The Genial to international acclaim. His vision and leadership continue to drive the agency forward, setting new standards in the industry.
The Team that will go to war for your brand
This is the team that you will find in the from however there are many other contributors across various time zones that come to play where necessary.
Mondli Soko
Mondli Robert Soko is a visionary leader and founder of The Genial, transforming it into a globally recognized digital agency through his innovative approach and dedication to excellence.
Ester Samuel
Hard worker that is technology centered. She is a team player that gets to the office before everyone and be the last to leave.
Angela Manamela
She is a strategic and empathetic leader, dedicated to fostering a dynamic and innovative work environment that attracts, develops, and retains top digital talent.
Kwanele Shabalala
She started working for us as a project manager. Her attention to the smallest details led to her promotion to head our ops.
Gladys Mkhatshwa
Cyber Security Specialist, dedicated to safeguarding your digital assets with expert threat detection and security solutions.